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Saturday 21 November, 2009

where do us Wear Ugg Boots?

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If we can’t make Uggs anymore, I’ll have to find another line of work,” says Marewa Lamb, stitching a pair of tan boots.She and the others operate a mini-production line. Tony (the “clicker”) cuts out the pieces of tanned and dyed skin and passes them to Marewa, known as Ma, who sews on the heel support. Next in line is Wanda Herickwitz, who attaches the inner sole, and Andrew Cook stitches the whole thing together.

Angela Daley binds the boot and adds the finishing details. Damien Lambert glues on the sole.Cheerful, down-to-earth people, they have one word to describe the notion that they should stop calling an Ugg an Ugg. “Stupid,” says Angela. “Everyone knows them as Ugg boots. If you changed the name, people wouldn’t know what you were talking about.”

Their views are shared by Tony’s father, Frank – now 71 and retired, but furious about the turn of events. Frank emigrated from Holland in 1958, bringing a few sewing machines, and set up a tiny sheepskin factory. Descended from a long line of orthopaedic boot makers, he made his first pair of fur-lined slippers for his wife, Rita, who wanted something to keep her feet warm. He then started making the slippers and boots commercially.

“We called them Uggs from the start,” he says. “Although I recall other names such as ‘woolly hoppers’. I’m sure this American company is just trying to frighten people off.”
If that is true, the tactics have had the desired effect. Some manufacturers have excised the offending word from their trading names or websites. Westhaven no longer uses the word Ugg in its catalogues and price lists. Others, such as Uggs-N-Rugs in Western Australia, are standing firm, but with trepidation. Brian Iverson, whose family has made Uggs for three generations, is resisting. “Uggs  are as Australian as the Harbour Bridge” he says.






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